Beanie Babies 2.0

Beanie Babies 2.0In January 2008, Ty introduced Beanie Babies 2.0, a line of plush toys with a Web-ready scratch-off code on every heart-shaped tag. Like Webkinz, the code gives users access to an online virtual world. But unlike Webkins, the games only unlock with the purchase of a second, third or fourth pet and you can't name your pet or decorate their house.

To give you an idea of how popular Ty Beanie Babies 2.0 are, check out the graph from Alexa beloq that shows the daily reach of BeanieBabies20.com.

 

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