In
January 2008, Ty introduced Beanie Babies 2.0, a line
of plush toys with a Web-ready scratch-off code on every
heart-shaped tag. Like Webkinz, the code gives users
access to an online virtual world. But unlike Webkins,
the games only unlock with the purchase of a second,
third or fourth pet and you can't
name your pet or decorate their house.
To give you an idea of how popular
Ty Beanie Babies 2.0 are, check out the graph from Alexa
beloq that shows the daily reach of BeanieBabies20.com.
In
January 2008, Ty introduced Beanie Babies 2.0, a line
of plush toys with a Web-ready scratch-off code on every
heart-shaped tag. Like Webkinz, the code gives users
access to an online virtual world. But unlike Webkins,
the games only unlock with the purchase of a second,
third or fourth pet and yo
